Depending on the size and shape of the piece, USPS defines certain mail as letters, postcards, or parcels. It also requires that the piece meet specific design regulations to qualify for mail delivery.
A letter is a rectangular piece that must be at least five inches wide and at least 3.5 inches tall. There must also be a consistent thickness throughout. For smaller pieces, the thickness requirement is 0.007 inches; for larger pieces, the requirement is 0.009 inches. A postcard is a piece that is 0.007 to 0.016 inches thick. Postcards are mailed at a reduced rate than regular mail. Postcards can be used as marketing mail. A brochure is a rectangular piece that is at least five inches wide and a maximum of 10.5" long. The brochure must adhere to the USPS requirements. It must also have clear zones for barcode placement, clear addresses, and other indicia.
A Facing Identification Mark is a small pattern of vertical bars that speed envelope mail through the USPS system. A Facing Identification Mark is not applicable to mail sorted by hand. Rather, it is intended for mail sorted by automated equipment.
Several other USPS-approved software programs verify the validity of addresses and other indicia on mail pieces. The Postage $aver program automatically determines the correct postage. A newsletter is a great way to stay in touch with customers and remind them of your brand. However, mailing a newsletter without an envelope can be a bit costly. Mailing a newsletter without an envelope can also make it difficult for USPS to sort the piece. To avoid this, you must fold the newsletter properly. Also Read: Send Mail & Packages
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